FREE WEBINAR · 75 MIN
The AI ecosystem
Hundreds of AI tools. New ones every week. You need someone who actually uses them to tell you which ones matter. This is that session.
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THE PROBLEM
Why this matters
New AI tool every week. No one to tell you which ones matter.
ChatGPT, Claude, Gemini, Midjourney, Zapier AI, Notion AI -- and that's just the stuff you've heard of. Every week there's a new launch, a new "game changer," a new reason to feel behind.
You don't have time to test them all. You definitely don't have time to test them all twice when the first one doesn't work. And every vendor's website tells you the same story: we're the one you need.
Here's the thing -- you probably need three or four tools, not thirty. The trick is knowing which three or four. That takes someone who's used them daily, for real client work, and has opinions about what actually delivers.
WHAT YOU'LL LEARN
Outcomes
What you'll walk away with
In 75 minutes, you'll go from overwhelmed by options to clear on what you actually need.
A mental map of the landscape
Five categories of AI tools, what each is good at, and how they connect. The framework that makes every future decision easier.
The 5-10 tools that matter right now
Curated for small businesses. No enterprise bloatware, no hype-of-the-week picks.
A framework for evaluating anything new
Three questions to ask about any AI tool so you stop chasing every Product Hunt launch.
Your starter stack
A specific set of 3-4 tools matched to your business type. You'll know what to sign up for and what to skip.
This is for you if
- You're overwhelmed by the number of AI tools and don't know where to start
- You've signed up for 3-4 tools but only use one (or none) regularly
- You want an honest, vendor-neutral take on what's actually worth your time
THE FORMAT
How you'll learn
How you'll learn
A guided tour, not a product pitch. Every recommendation comes from daily use.
Live walkthroughs
See each category in action with real business use cases. Honest assessments, not vendor demos.
Head-to-head comparisons
Where tools overlap, which one wins for what, and why you probably need fewer than you think.
Stack building Q&A
Tell me about your business and I'll help you pick your stack. No sales pitch, just what fits.
YOUR INSTRUCTOR
Who's teaching
Nick Basile
Founder, Markham Square
I test new AI tools the way some people try new restaurants -- constantly and with strong opinions. I've spent 15+ years building for the web, and at Markham Square I use these tools to build products and automations for clients every day.
I don't have affiliate deals or partnerships with any AI company. I'll tell you what I actually use, what I've tried and dropped, and what I'd recommend. If something's overhyped, I'll say so.
THE AGENDA
75 min
What we'll cover
The full landscape in 75 minutes, organized so you can navigate it.
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The five categories that matter
10 minA simple framework for understanding AI tools: chat, automation, content, analysis, and specialized. How they connect and where they overlap.
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AI assistants and chat tools
15 minThe major players, what each is best at, and when to use which. Honest takes on strengths and blind spots.
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Automation and integration tools
15 minHow to wire AI into your existing workflows. What to look for in an automation platform and what to avoid.
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Content and creative tools
15 minWhat's worth using for writing, images, video, and design. Where the quality is genuinely good and where it's not there yet.
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Building your stack
10 minHow to pick the right 3-4 tools for your business without overcommitting. The decision framework you'll use long after this session.
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Q&A + personalized recommendations
10 minTell me about your business and I'll give you a specific starting point. Bring your questions.
FAQ
Common questions
Won't this be outdated in a month?
The specific tools may evolve, but the framework for evaluating them won't. You'll learn how to assess any new tool that launches -- not just the ones we cover today.
Are you going to pitch specific tools?
No. I have no affiliate deals or sponsorships. This is an honest tour from someone who uses these tools daily. I'll tell you what to skip as readily as what to use.
Do I need technical knowledge?
No. This is for business owners making buying decisions, not developers building integrations.
Will there be a recording?
Yes, registrants get the recording and a reference guide with all the tools and recommendations from the session.
How is this different from the other webinars?
'AI Beyond the Chat' covers what AI is and why it matters. 'AI in Practice' shows real case studies. This one helps you pick the right tools. They complement each other, but each stands alone.
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