FREE WEBINAR · 60 MIN
AI in practice
Real businesses. Real automations. Real results. This session pulls back the curtain on what founders and small teams are actually doing with AI right now -- so you can put what works to use.
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THE PROBLEM
Why this matters
The case studies never look like your business
You've read the AI success stories. A bank saved $40 million. A Fortune 500 company automated their entire supply chain. Great for them. You run a 15-person company and you're trying to figure out if AI can help with your Tuesday morning reporting.
The gap isn't motivation -- you know AI matters. The gap is relevant examples. What does this look like for a business your size, with your kind of problems, run by someone who doesn't have an engineering team?
This session is nothing but those examples. Real case studies from real small businesses, with results they can measure. One founder cut client onboarding from 3 days to 4 hours. Another automated 80% of their proposal process. You'll see exactly how they did it.
WHAT YOU'LL LEARN
Outcomes
What you'll walk away with
In 60 minutes, you'll go from "I think AI could help" to "I can see exactly how -- because someone like me already did it."
Proven playbooks you can use
Step-by-step breakdowns of how real businesses automated sales follow-ups, client onboarding, reporting, and more.
The pattern behind every win
After 5-6 examples, a pattern clicks. You'll start spotting automation opportunities everywhere.
What flopped and why
The failures are more useful than the wins. You'll learn what to avoid from someone else's expensive lessons.
3-5 ideas for your business
A shortlist of automation ideas mapped to your operations, ranked by effort and impact.
This is for you if
- You've attended an intro AI session and want to see what real implementation looks like
- You learn best by seeing what other people have actually done, not from frameworks
- You want ideas you can bring back to your team this week, not next quarter
THE FORMAT
How you'll learn
How you'll learn
Case studies, not lectures. Every example comes from a business under 50 people.
Real case studies
Each example is from an actual business. You'll see the problem, the build, and the measurable results.
Live breakdown
We'll walk through what made each one work -- and what you'd need to adapt for your own business.
Brainstorm Q&A
Bring your business. We'll brainstorm where these patterns apply to your operations live.
YOUR INSTRUCTOR
Who's teaching
Nick Basile
Founder, Markham Square
I've spent 15+ years building for the web as a software engineer and product designer. At Markham Square, I build AI-powered products and automations for small businesses every day. The examples in this session come straight from that work.
I've seen what sticks and what falls apart. I know which automations save 10 hours a week and which ones get turned off after a month. That's the kind of honest breakdown you'll get in this session -- not a highlight reel.
THE AGENDA
60 min
What we'll cover
Six real examples in 60 minutes. All signal, no filler.
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The landscape
10 minWhere small businesses are actually using AI today -- and where most are leaving the biggest wins on the table.
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Operations case studies
15 minReporting, data entry, scheduling, internal workflows. Real businesses, real numbers, real before-and-after.
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Sales & marketing case studies
15 minLead follow-up, proposals, content, customer research. How small teams punch above their weight with AI.
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The failure stories
10 minWhat didn't work, why it failed, and what the founders would do differently. These are the most valuable 10 minutes.
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Your idea shortlist + Q&A
10 minMap the patterns to your business, build your shortlist, and get answers for your specific situation.
FAQ
Common questions
Do I need to attend 'AI Beyond the Chat' first?
No. This session stands on its own. That said, if you're brand new to AI, 'AI Beyond the Chat' gives you the foundation and this one builds on it with real-world examples.
Will you share the case study details?
Yes. Registrants get a summary document with all the examples, takeaways, and patterns. Client names and identifying details are changed for confidentiality.
Are these examples from big companies?
No. Every example is from a business with fewer than 50 people. Most are under 20. These are your peers, not enterprises.
Will there be a recording?
Yes, registrants get the recording afterward. But the live brainstorming and Q&A is only available during the session -- and that's where people get the most value.
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